Privacy Policy
Last Updated: April 17, 2026
Your privacy matters to us. This policy explains how Serena Cura collects, uses, and protects your personal information when you visit our website or use our services.
1. Information We Collect
1.1 Information You Provide
When you submit forms on our website, we may collect:
- Contact Information: Name, email address, phone number, mailing address
- Application Details: Date of birth, veteran status, current living situation, emergency contacts
- Housing Preferences: Desired location, program interests, living assistance needs
- Referral Information: Details about individuals you refer to our services
- Property Information: Property address, type, condition, and rental terms (for partner inquiries)
- Benefits Information: Current benefit enrollment (Medicaid, Medicare, SSI, SNAP, VA benefits)
- Medical/Accessibility Needs: Conditions requiring accommodation or assistance
- Uploaded Documents: Files submitted with applications or partner inquiries
1.2 Automatically Collected Information
When you visit our website, we may automatically collect:
- IP address and approximate geographic location
- Browser type, device type, and operating system
- Pages visited, time spent, and referring URLs
- Date and time of visits
2. How We Use Your Information
We use the information we collect to:
- Process and respond to your inquiries, applications, and referrals
- Determine eligibility for our housing and support programs
- Contact you regarding your application, including follow-up calls, emails, and text messages
- Coordinate care and services with your consent
- Communicate important updates about our programs and services
- Improve our website, services, and client experience
- Comply with legal obligations and regulatory requirements
- Protect the safety and rights of our clients, staff, and community
3. Information Sharing
3.1 We Do NOT Sell Your Information
Serena Cura will never sell, rent, or trade your personal information to third parties for marketing purposes.
3.2 When We May Share Your Information
We may share your information only in the following circumstances:
- With Your Consent: When you have explicitly authorized us to share information with a specific party (e.g., a caseworker, family member, or benefits agency)
- Service Providers: With trusted partners who assist in delivering our services (e.g., email delivery, website hosting) under strict confidentiality agreements
- Legal Requirements: When required by law, court order, or government regulation, including mandatory reporting obligations for vulnerable populations
- Safety Concerns: When necessary to protect the safety of our clients, staff, or the public from imminent harm
- Business Transfers: In the unlikely event of a merger, acquisition, or sale of assets, your information may be transferred to the successor organization
4. Data Security
We implement appropriate technical and organizational measures to protect your personal information, including:
- SSL/TLS encryption for all data transmitted through our website (HTTPS)
- Secure password storage using industry-standard hashing algorithms
- Access controls limiting data access to authorized personnel only
- Regular security assessments of our systems
- Secure database storage with restricted access
While we strive to protect your information, no method of transmission over the Internet or electronic storage is 100% secure. We cannot guarantee absolute security.
5. Data Retention
We retain your personal information only for as long as necessary to fulfill the purposes for which it was collected:
- Inquiries/Contact Forms: Retained for up to 2 years after resolution
- Applications: Retained for the duration of program enrollment plus 5 years
- Partner Inquiries: Retained for up to 3 years after last active partnership
- Website Analytics: Anonymized after 90 days
You may request deletion of your information at any time by contacting us at info@serenacura.com, subject to legal retention requirements.
6. Cookies & Tracking
Our website may use minimal, first-party cookies for:
- Essential Cookies: Required for website functionality (e.g., form submission, session management)
- Analytics: To understand how visitors use our website (anonymized, no personal identification)
We do not use third-party advertising cookies or tracking pixels. We do not share browsing data with advertising networks.
7. Your Rights
Under applicable privacy laws, you have the right to:
- Access: Request a copy of your personal information held by us
- Correction: Request correction of inaccurate or incomplete information
- Deletion: Request deletion of your personal information (subject to legal requirements)
- Opt-Out: Withdraw consent for communications at any time by contacting us
- Restriction: Request restriction of processing in certain circumstances
- Portability: Request your data in a structured, commonly used format
To exercise any of these rights, contact us at info@serenacura.com or call 215-433-5559.
8. Children's Privacy
Our services are directed to adults. We do not knowingly collect personal information from children under 13. If we become aware that we have collected information from a child under 13, we will take steps to delete it promptly.
9. Third-Party Links
Our website may contain links to third-party websites, including social media platforms (Instagram, Facebook, TikTok, LinkedIn). We are not responsible for the privacy practices of these external sites and encourage you to review their privacy policies before sharing any information.
10. Email Communications
When you submit a form on our website, you will receive:
- An automatic confirmation email acknowledging your submission
- Follow-up communications regarding your inquiry, application, or referral
You may opt out of non-essential communications at any time. Essential communications related to active services or applications cannot be opted out of.
11. Changes to This Policy
We may update this Privacy Policy from time to time. Changes will be posted on this page with an updated "Last Updated" date. We encourage you to review this policy periodically. Your continued use of our website after changes are posted constitutes your acceptance of the updated policy.
12. Contact Us
If you have questions or concerns about this Privacy Policy or how we handle your personal information, please contact us:
Need help? If you believe your privacy rights have been violated, or if you have any concerns about how your information is being handled, please contact us immediately. We take all privacy concerns seriously and will respond promptly.